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article by Anke-Sofie Meyer translated from German: https://www.welt.de/welt_print/wirtschaft/karriere/article8348120/Provozierende-Kamera.html
There is something provocative about filming CEOs and board chairmen such as Steve Forbes, Manfred Gentz and Xavier Rolet for a few seconds - faceless, from the stomach down, close up.The remarkable audience at this year's annual "People, Planet, Profit" program at the European School of Management and Technology (ESMT) at Berlin's Schlossplatz responded with amusement. These included Telekom CEO René Obermann, Allianz CEO Michael Diekmann, Siemens CEO Peter Löscher and Lufthansa Chairman Wolfgang Mayrhuber. "Top managers also have stomachs," one of the participants commented with a smirk.
In her latest installation of "Enjoy Business, Part IV", the video artist Marina Landia undertakes character studies of a clientele that is otherwise difficult to explore openly and has often been criticized by the public. On the subject of the economic crisis, she talked in front of the camera with the American CEO Steve Forbes, President and CEO of Forbes Media, Manfred Gentz, Chairman of the Supervisory Board, Klaus-Ewald Holst, CEO Gasund AG, Kiran Mazumdar-Shaw, CEO Biocon and Xavier Rolet, CEO of London Stock Exchange.
The result is a film that exhibits a virtual discussion between the managers on the world economic crisis. The viewers enter into a fictitious, artistic debate between participants of very different opinions.
To get Steve Forbes, a third-generation US media mogul, in front of the camera for an hour, Landia had waited half a year. Forbes then turned out to be extremely willing to help. He emphasized the position laid out in his book,How Capitalism Will Save Us, and in his speeches as a Republican presidential candidate: the US government is the main culprit of the crisis, and the market will heal itself if you let it be. As he says this,Forbes givesthe camera a friendly, grandfatherly laugh.
Manfred Gentz, Chairman of the Supervisory Board of Deutsche Börse and former Chief Financial Officer of Daimler AG, is immediately dismissed from the land of poets and thinkers. Gentz is thoughtful and inquisitive. He rejects Forbes’ view and believes that the market is by no means easy to regulate. "The market is faster and more creative than the regulatory authorities," says Gentz. The crisis has shown that even large firms can make mistakes and collapse. Now it is up to the leaders themselves to save the system through which they earn a living.
Klaus-Ewald Holst, CEO of the Gas Network of Germany, identifies the biggest problem of the crisis: "It was impossible for ordinary people to explain what happened."
The experience hurdle of Xavier Rolet, who came to the London Stock Exchange immediately after the failure of Lehman Brothers, is quite different. The CEO of the London Stock Exchange looks younger than the other interview partners, cosmopolitan and very eloquent. Rolet believes that a single,globally-administered regulation of the financial market is necessary and inevitable.
Shrouded in a colorful sari, Kiran Mazumdar-Shaw, CEO of Biocon, India's major biotechnology company, looks exotic. She set up the company from scratch and is considered India's most successful entrepreneur. She recently bought a German company and wants to conquer the Western market and supply the world with cheap medicines.
She believes that government subsidies are a waste of money, and talks about the greed of the financial world, the unhealthy culture of acceleration, and, above all, the human side of the crisis. Her most important point is this: "If we want to heal our economic system, we need a new corporate culture."
The excitement of Landia’s film remains up until the last shots. Each of the managers says goodbye to the artist. We see a worried and hearty Forbes, a perfectly professional Xavier Rolet and an empathetic Klaus-Ewald Holst, who, as the camera is turned off, says goodbye with the words "now you can also relax."